Growth in take-up of 4K TVs to be faster than HDTVs?

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Growth in take-up of 4K TVs to be faster than HDTVs?
Mainstream pricing within 2-3 years will drive purchases



Research by US analysts Parks Associates predicts that adoption of 4K TVs will follow a similar path to that of HDTVs, only take-up will be faster.
HDTVs are now in the homes of 82% of US homes that have a broadband internet connection, after 15 years, or so, on the market but their "4K Today: Bringing Ultra HD to Market" research predicts Ultra HD TVs will reach mass-market faster - in the next 2-3 years – and will be present in 80% of homes within approximately 10-12 years.



Their analysts note – and as we know- that 4K will initially be delivered OTT (over the top), with services such as Netflix and Amazon already set to deliver 4K content via streaming, meaning traffic demands on network providers will grow dramatically. As a result, operators are aggressively looking into bandwidth-saving technologies, including next-generation video compression technologies such as HEVC and VP9.

"4K TV adoption is following the same pattern as HDTV, but prices are dropping more quickly," said Stuart Sikes, President, Parks Associates.

"With the increasing convergence in the connected home, innovations such as 4K have implications for a variety of players throughout the home entertainment ecosystem."